How Firefly Recovery Started: A Founder’s Journey

Anthony Kjenstad didn’t plan to launch a consumer product. But after years in the medical field and a request to solve a practical challenge, he created what would become Firefly Recovery. In this episode, Anthony shares how a simple idea evolved into a recovery tool now used by athletes, trainers, and everyday people across the country. From bootstrapping to an unexpected Shark Tank appearance, hear how the team has grown Firefly with a focus on smart design, real-world feedback, and steady momentum.

Listen to the episode to hear the story behind Firefly and what’s next for the brand.